2025 Shenzhen International Fitness Expo Is About To Be Held

The 2025 Shenzhen International Fitness/Fashion Sports Technology and Sports Products Export and Cross-border Selection Exhibition is an annual event for the sports and fitness industry in the Asia-Pacific region. The following is a detailed introduction to the exhibition:

Basic Information:

  The exhibition will be held at the Shenzhen Convention and Exhibition Center (Futian) from September 19 to 21, 2025. Under the theme of "Technology Empowers Sports, Ecosystems Connect the Future," it will attract over 800 global brands, 30,000 professional visitors, and sports enthusiasts.
Exhibition Areas:
  1.Smart Fitness Technology Zone: Showcases cutting-edge technologies such as AI personal training systems, VR sports games, and wearable devices. For example, Huawei Digital Energy will showcase its all-in-one smart fitness monitoring device, which uses millimeter-wave radar to monitor 200 health data points in real time. German brand Technogym will launch its "Metaverse Gym," where users can compete with global fitness experts through VR.
  2.Commercial Fitness Equipment Zone: International brands such as Life Fitness and Precor will debut commercial-grade cardio and strength training equipment. Shuhua Sports, a domestic company, will showcase its "adaptive resistance system," developed jointly with Tsinghua University, which automatically adjusts training intensity based on the user's muscle condition.

  3.The Sports Equipment Innovation Zone focuses on lightweight and intelligent sportswear, footwear, and protective gear. For example, Li Ning launched smart sportswear equipped with "Ice Sense Fiber," which regulates body temperature in real time. 361° showcased its independently developed "Carbon Plate Rebound Technology," resulting in marathon running shoes with an energy return rate exceeding 80%.

  4.The Cross-Border Trade Product Selection Zone features a dedicated zone for Belt and Road countries, where Malaysian and Indonesian companies will showcase specialty products such as natural latex yoga mats and coconut fiber sports towels. The exhibition will also host the "Greater Bay Area Sports Brand Global Summit," inviting representatives from Amazon and AliExpress to explain the rules of the Southeast Asian market.

  5.The Sports Nutrition and Rehabilitation Zone features brands such as Combit and Notland launching "genetically customized protein powder," which uses saliva testing to match personalized nutrition plans. American brand Hyperice showcased its smart fascia massage gun, equipped with a pressure sensor that automatically adjusts massage intensity. Interactive Experience Zone: Features include a rock climbing wall, smart cycling trainer, and virtual ski machine. Visitors can redeem limited-edition sports equipment with their sports points.

Event Highlights:
  Digital Sports Industry Forum: Leaders from the Economic Department of the General Administration of Sport of China will interpret the "Implementation Plan for the National Fitness Facilities Shortcomings Project." Companies such as Huawei Digital Energy and Tencent Cloud will share their experiences building a "sports big data middle platform."
  Cross-border Trade Forum: Hosted by the Shenzhen Municipal Bureau of Commerce, the forum will release the "2025 Greater Bay Area Sports Products Export White Paper" and reveal the "Top Ten Cross-Border Products of the Year."
  Sports Technology Investment and Financing Matchmaking Event: Institutions such as Sequoia Capital and Hillhouse Capital will review innovative projects such as smart fitness mirrors and sports rehabilitation robots. Individual projects can receive up to 10 million yuan in investment.
Global Sports Brand New Product Launch: Companies such as Keep and Myrick will debut 30 new products of the year, including smart rowing machines and folding treadmills. Some products will offer both pre-sales at the exhibition and offline experiences.