Etenon Fitness Becomes Exclusive Distributor Of Freemotion In Iberia

  Etenon Fitness has signed an exclusive distribution agreement with Freemotion, officially becoming the sole distributor for Spain and Portugal. With this partnership, Etenon consolidates its position as the largest distributor in the Spanish fitness sector, adding one of the world's most innovative brands to its portfolio.

  Freemotion, part of iFIT Health & Fitness, is globally recognized for its cable strength systems and its connected training experiences powered by iFIT. The collaboration is expected to bring more immersive and versatile training solutions to Iberian gyms. Rafael Rodriguez, CEO of Etenon, emphasized the importance of integrating Freemotion's cutting-edge connected training technologies, while Freemotion's European Sales Director, Apostolos Seintis, highlighted Etenon's strong local expertise as key to expanding their reach in the region.