ISPO 2026 Embarks On A New Phase Of Internationalization

  ISPO, the global benchmark exhibition in the sports industry that has been rooted in Munich for 55 years, will officially move to the RAI Amsterdam Convention Centre in the Netherlands from November 3 to 5, 2026, embarking on a new phase of internationalization through strategic upgrading.

  This relocation is a key decision in response to industry changes. In the post-pandemic era, the global sports industry structure has been restructured, with procurement cycles advancing. The schedule and space constraints of Munich's venues can no longer meet the needs of the exhibition's upgrading. As the geographical center of Europe, Amsterdam is connected to global air routes via Schiphol Airport. The RAI Amsterdam Convention Centre, with an exhibition space of over 45,000 square meters, can accommodate diverse displays and interactive experiences, and the new schedule is more accurately aligned with the global procurement rhythm.

  The organizers have jointly invested 3 million euros in strategic funds to upgrade the exhibition's value in three aspects: supporting social responsibility projects such as outdoor ecological protection, empowering the Hosted Buyer Program to improve the efficiency of business matching, and creating a leadership summit focusing on core industry issues. At the same time, the exhibition adopts an innovative "high-end conference + exhibition" model, achieving resource linkage with the International Running Expo held in Amsterdam during the same period. Visitors can participate in both events with a single ticket.

  It is worth noting that the relocation only involves the ISPO flagship show in Germany, and the operations of the three ISPO China shows in Beijing, Shanghai and Xiamen will remain unaffected. The 2025 ISPO Munich show will conclude as a "farewell event", and the new Amsterdam show will provide a more convenient platform for Chinese fitness equipment and outdoor gear enterprises to connect with the European market, helping Chinese enterprises deepen their global layout. ISPO's transformation is not only a change of venue, but also a transformation from an "exhibition organizer" to an "industry platform operator", which will continue to lead the innovative development of the global sports industry.