Johnson Health Tech Will Appear At The CIIE For The Fourth Time

  From November 5th to 10th, 2025, the 8th China International Import Expo will grandly open in Shanghai. As a leading company in the sports and health technology sector, Johnson Health Tech Group will be exhibiting at the CIIE for the fourth time. This year's exhibition not only marks the milestone of the group's 50th anniversary, but also features the core theme of "A New Era of AI Weight Management," focusing on innovative practices in the "AI + IoT Home Fitness Ecosystem," showcasing the latest achievements in fitness technology from China and beyond.

  50 Years of Deep Cultivation: The Advancement of Health Technology from "Manufacturing" to "Smart Manufacturing." Since its founding in 1975, Johnson has witnessed half a century of growth. From its humble beginnings focusing on the R&D and manufacturing of fitness equipment, Johnson has now expanded its business into diverse sectors, including home fitness, commercial fitness, sports rehabilitation, and healthy dining. For 50 years, Johnson has consistently adhered to the business philosophy of "Health, Value, and Sharing," dedicated to empowering healthy living through technology. The group owns numerous internationally renowned brands, including fitness equipment brands MATRIX, VISION, BOWFLEX, HORIZON, and SCHWINN; massage brand FUJIIRYOKI; and sports and wellness app JRNY. It has launched thousands of fitness and wellness products tailored to the needs of diverse demographics, operating in over 80 countries and regions worldwide and earning the trust and reputation of consumers worldwide. Since its debut at the 5th CIIE, Johnson has leveraged this national open platform for three consecutive years, securing over 1.8 billion yuan in contract signings, fully demonstrating its innovative strength and potential for international cooperation in the fitness technology sector.

  Responding to the "Year of Weight Management": AI Fitness Ecosystem Reshapes the Home Fitness Experience. Johnson actively responded to the national "Year of Weight Management" initiative and, focusing on "AI + IoT: A New Home Fitness Ecosystem," showcased a variety of intelligent products integrating cutting-edge technologies at the 8th CIIE. Using AI to empower health management and redefine the home fitness experience, Johnson significantly expanded its booth to 600 square meters, its largest ever. An immersive "AI + Health Management" interactive space will be created on-site. By organically integrating five modules-physical testing, AI health consultation (fitness plan), scientific training, recovery, and healthy diet-this seamlessly integrates a comprehensive health management process, transforming home fitness from a single equipment-based solution into a comprehensive, intelligent, personalized, and scenario-based solution. This "experiential health closed loop" will allow visitors to directly experience the transformation of sports and health brought about by "AI + IoT," helping to popularize the concept of "active health," promote a healthy lifestyle for all, and inject new vitality into the "Healthy China" strategy.

  Global Debut of Major New Products: Demonstrating Core Competitiveness Through Technological Integration. At the "CIIE New Releases" event, Johnson will showcase a number of high-tech new sports and health products, fully demonstrating its core competitiveness in integrating hardware innovation with a digital ecosystem. BOWFLEX, a key Johnson brand, will be a key focus. Since its founding in 1986, BOWFLEX has been deeply involved in the home fitness market with core patented technologies such as the PowerRod®, earning a global reputation for its efficient and convenient training experience. Now a flagship brand under Johnson, BOWFLEX's product line is further strengthening the group's presence in the home fitness market.

  The launch of these new products marks the implementation of the "AI + IoT Home Fitness Ecosystem." Through technological integration and intelligent innovation, Johnson is embracing the "Healthy China 2030" strategy with concrete action, providing Chinese users with smarter and more efficient home fitness solutions. Deepening its presence in the Chinese market: Transforming exhibits into commodities, and commodities into blockbuster products. For Johnson, the CIIE is not only a showcase for its innovative achievements, but also a crucial opportunity to localize its brand and deepen its presence in the Chinese market.
  From its first participation in 2022 to its fourth CIIE in 2025, Johnson has demonstrated the Chinese speed of transforming exhibits into commodities, commodities into blockbuster products, and finally, the launch of its ecosystem. Going forward, Johnson will continue to uphold its 50-year legacy of craftsmanship, driven by AI, the Internet of Things, and health management technologies, injecting sustained momentum into the "Healthy China 2030" strategy and helping more Chinese families enter a new era of smart health.