Les Mills And Life Fitness Form Strategic Partnership To Elevate Global Fitness Experiences

  Les Mills, the global leader in group fitness, and Life Fitness, the world's premier provider of commercial fitness equipment, have officially announced a strategic global partnership. This landmark collaboration combines Les Mills' world-class fitness content, programming and instructor expertise with Life Fitness' industry-leading equipment innovation, engineering and global distribution network.

  Together, the two iconic fitness brands aim to reshape the future of fitness by creating fully integrated, connected and inspiring experiences for fitness facilities, trainers and users worldwide.

  As part of the partnership, Les Mills will serve as the official group fitness content partner for Life Fitness, delivering its renowned, science-backed workouts across Life Fitness' premium cardio and strength equipment lines. In return, Life Fitness will become the preferred official equipment partner for Les Mills' signature group cycling and studio training programs, equipping Les Mills' global fitness ecosystem with high-performance, durable and user-centric machines.

  Beyond equipment and content integration, the partnership will focus on digital connectivity, data-driven training solutions and immersive fitness events. By uniting cutting-edge hardware with engaging, effective programming, the collaboration will help fitness operators enhance member engagement, improve retention and deliver more consistent, premium experiences across the globe.

  Phillip Mills, Managing Director of Les Mills, stated that joining forces with Life Fitness represents a natural alignment of legacy, quality and vision. Both brands share a long-standing commitment to making the world a fitter place, and this partnership will amplify their collective impact on the fitness industry.

  Jim Pisani, CEO of Life Fitness and Hammer Strength, added that the collaboration combines the best in fitness equipment design with the most trusted group fitness content in the world. Together, they will deliver connected solutions that motivate more people to move, train and stay active.

This strategic alliance marks a new era in global fitness, where premium equipment and world-class content come together to elevate standards, inspire consistency and redefine what modern fitness experiences can be.