Torque Fitness Joins Forces With NFL Veteran Adam Thielen To Launch TANK SX
Oct 19, 2026
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At the heart of the TANK SX is Torque's proprietary Mag-Force™ magnetic resistance technology, which differentiates it from traditional weight-loaded push sleds. Unlike conventional training sleds that require manual plate adding or adjustment, the Mag-Force™ system automatically ramps up resistance as the user's pushing speed increases. The faster athletes push, the greater the opposing resistance they encounter, delivering smooth, real-time variable load without weight plates or manual setting changes. This intelligent resistance design makes the TANK SX ideal for explosive power, acceleration, strength and conditioning training, perfectly matching the demands of college sports teams and commercial gym functional training zones.
Torque CEO Jerry Dettinger noted that Adam Thielen's relentless work ethic aligns perfectly with Torque Fitness's brand DNA. Thielen built his NFL career through consistent dedication, grit and continuous self-improvement, qualities that resonate with the core users of Torque's strength equipment. Beyond product promotion and brand exposure, the multi-year partnership carries a strong social mission. Torque will support the Thielen Foundation as part of the cooperation, alongside a nationwide fall marketing campaign to tell the story of athletic perseverance and youth empowerment.
Founded by Adam Thielen and his wife Caitlin, the Thielen Foundation focuses on youth development, aiming to serve, educate and inspire young people to unlock their full potential. The joint initiative will channel the influence of sports and fitness equipment to bring better training resources to underserved youth athletic groups, turning elite training technology into opportunities for young athletes.
This partnership represents a strategic milestone for Torque Fitness. As the brand deepens its footprint in university athletic departments and commercial fitness facilities, bringing on board Adam Thielen as the athlete ambassador bridges elite professional sports experience with commercial fitness product innovation. The TANK SX is not merely another functional training sled; it is a showcase of Torque's engineering innovation, backed by the credibility of a proven NFL veteran.
For gym operators and college strength coaches, the TANK SX offers a low-maintenance, versatile training solution that simplifies sled training workflows. No stacking plates, no mechanical adjustments, just adaptive resistance responding to every athlete's effort. Paired with Thielen's authentic athletic story and the charity mission of the Thielen Foundation, the campaign blends product performance, athlete storytelling and social responsibility, creating a compelling narrative in the competitive commercial fitness equipment sector.
Looking ahead, Torque Fitness and Adam Thielen will continue the multi-year cooperation, spreading the concept of intelligent functional training through the fall national campaign. The alliance demonstrates how premium fitness equipment brands can combine sports ambassadors, cutting-edge technology and public welfare to drive market growth while delivering positive impact to communities.
