'Great Country Equipment' Supports The International Sports Stage

International sports events are the stage of fierce competition for global athletes, and it is also an excellent platform for major sports equipment manufacturers to show their corporate strength and establish brand image. In recent years, with the development and progress of China's sports equipment industry, more and more Chinese sports equipment enterprises have begun to shine on the international stage, and "Great Power equipment" is striving to become the "beam" and "column" of supporting major international events.

At the 31st World University Games in Chengdu, Taishan Sports, a Chinese company, once again became the official equipment supplier and event service provider for the Universiade, providing equipment and event support services for the six major competitions of track and field, judo, Taekwondo, martial arts, competitive gymnastics and artistic gymnastics.

In 2015, it became a global strategic partner of FISU and in 2023 a global partner of FISU. In recent years, Taishan Sports has maintained close exchanges and cooperation with these two international sports organizations, providing competition and training equipment for several World Universiade and World Secondary School Games. In addition, the company has also served 6 Summer Olympic Games, 1 Winter Olympic Games, 3 Youth Olympic Games, 6 Asian Games and other international high-end events.

Bian Qingfeng, chairman of Taishan Sports, concluded that the road to the development of the international stage mainly has three stages: "learn to do - do products, do it yourself - do brands, lead dry - do standards".

"For a long time, the standard of sports equipment has been in the hands of developed countries, the early development of domestic sports equipment must learn from foreign countries, and only rely on domestic cheap labor and raw materials to compete with foreign countries." In order to realize the internationalization of sports equipment, master international standards, and open the door to the international market of high-end sports equipment is not easy, we must strengthen scientific and technological research, thoroughly solve the technical problems of "jam neck", and improve the scientific and technological content and competitive advantage of equipment. To this end, Taishan has carried out extensive cooperation with a number of scientific research institutions and universities around the world, embarked on the road of independent innovation, completed the transformation from 'following standards' to' setting standards', and a number of scientific and technological achievements have filled the international gap." Bian Qingfeng said.

In the gym at the Chengdu Games Village, athletes are warming up and recovering, using equipment made mostly by the Chinese company Invensys. At the Universiade in Chengdu, the company delivered several types of sports equipment, including aerobic fitness equipment (35 treadmills, 45 bicycles, 5 elliptical machines, 5 rowing and skiing machines) as well as 70 stationary fitness equipment and free power fitness equipment. The products have been placed in the 3,077 square meter fitness center of the Olympic Village to help athletes stay in shape and relieve stress.

Based on its own brand products, Yingbus has not only established a national sales network combining distribution and direct sales, but also successfully entered the market of more than 100 countries and regions. At the same time, we also produce sports fitness equipment for many international well-known brands.

Chinese enterprises in the efforts to strengthen product quality at the same time, continuous innovation and breakthrough, and eventually participate in the formulation of international standards, and gradually have a place in the international standards stage, in table tennis, gymnastics, judo and other projects, China's sporting goods manufacturing has done for the international arena to provide "Chinese solutions."

Last year, Chinese fitness equipment brand Shuhua Sports became the official fitness equipment supplier for the Beijing Winter Olympic and Paralympic Games, providing sports equipment and equipment to the fitness center of the Winter Olympic Village. Good Family Company from Shenzhen, China, has provided digital physical training services and professional equipment supplies for Chinese sports teams participating in the Rio Olympic Games, Tokyo Olympic Games, Beijing Winter Olympics and many other large-scale events, and has helped many athletes to create good results. In the table tennis events of many Olympic Games, China Red Double Happiness has provided the competition equipment and equipment.

Zhang Xiaojing, secretary-general of the National Sporting Goods Standardization Technical Committee, said that from the point of view of the use of sports equipment, the equipment standards for public use, training and competitive events are different, and the standards for competitive equipment in international events will be higher. Sports equipment manufacturers need to make their products meet the corresponding international standards, and be recognized by a single international sports organization, in order to have the opportunity to come to the stage of international competitions.

"Chinese sports equipment appeared in the international arena, the earliest is some table tennis enterprises, such as red double happiness, double fish, etc., and later, gymnastics, judo, etc., one by one to make breakthroughs." In recent years, Chinese sports equipment enterprises have gradually gone international, and more and more brands have been recognized internationally. Because our country's economic size has increased. In addition, equipment manufacturers have increased their business awareness. That is to say, if I want to make a good product, I have to match it to the highest international level, and then that will drive the mass market." Zhang Xiaojing said.

For the status quo of China's sports equipment to participate in international competition, China Sports goods Industry Federation Vice chairman and Secretary-General, the national sports goods standardization technical Committee Chairman Roger said: "From the perspective of sports competition, I think it is the competition of science and technology, is the economic strength of each country, the level of science and technology and innovation ability of the competition. I think it is a process for people to have the ability to control technology when they have technology, and for people to accept standards set by cutting-edge technology.

Bian Qingfeng said that at present, Taishan Sports is fully promoting the creation of the national high-end sports equipment technology innovation center, adhere to the forefront of sports science and technology innovation in the world, and actively docking the major key common technology needs in the field of national sports innovation, with the breakthrough of the technical bottleneck of sports science and technology innovation as the starting point, with the promotion and application of sports science and technology achievements as the goal. With the research and development and application of cutting-edge leading technologies and key common technologies in the sports industry as the core, and supported by measures such as the incentive of scientific and technological innovation talents of high-end sports equipment, we will build an internationally leading sports technology innovation platform and enhance the international competitiveness of China's sports science and technology.