Meet Chengdu, China Sports Expo 2024

On August 8, 2023, on the occasion of China's 15th "National Fitness Day", the recruitment work of 2024 (41st) China International Sporting Goods Fair (hereinafter referred to as "2024 China Sports Fair") will also be fully launched. China Sports Expo 2024, sponsored by the China Sports Goods Industry Federation, will be held in Chengdu China West International Expo City from May 23-26, 2024. Up to now, the planning and preparatory work in the early stage of the exhibition has been fully prepared, and the recruitment work is about to be launched for the industry.

 

As the oldest and most influential industry event in China's sporting goods industry, China Sports Fair has always played a bridge role in connecting the upper, middle and lower reaches of the industry, and assumed the key role of "logistics minister", cooperating with the government and enterprises to continue to export high-quality product resources for the market. Choose on August 8, a day of special significance for China's sports and national fitness industry, to start the new cycle of 2024 exhibition work, and face a new stage, new tasks, new missions, but also indicates that the China Sports Fair, which has attracted the attention of the industry, will continue to move forward with a new look, unswervingly and steadily. The "Rongcheng Preface Chapter" of the China Sports Expo officially opened.

 

31 years of trials and hardships, 41 chapters along the way. When the entire sporting goods industry touches the requirements and tasks put forward in the "14th Five-Year Plan" sports plan, it is necessary to continue to unswervingly explore the implementation path of economic circulation under the condition that the economic environment is still in a state of fluctuation, and increase the release of sports consumption potential.

 

In order to understand the difficulties of enterprises and meet the needs of the public, the organizing committee of China Sports Expo 2024 has attentively, sincerely and carefully optimized the exhibition brand strategy, expanded the exhibition scale, optimized the exhibition services, and organized a variety of meetings and forums.

 

China Sports Expo 2024 will continue to retain classic conference activities, including China Sports Industry Summit, CSS TRENDS China Home fitness equipment New trend release and display activities, CSS AWARDS China Sports Expo Innovation Promotion Award, China Sports Expo Smart Fitness equipment selection. In addition, during the exhibition, a series of exciting events such as bodybuilding competition, youth basketball Invitational competition, Frisbee sports Invitational competition, children's scooter competition, power Lift Invitational competition, and national ball Public Invitational Competition are also planned to be organized.

 

At the same time, the organizing committee will accurately invite the target audience of the exhibition from four dimensions: professional visitors of the commercial system, professional visitors of the non-commercial system, public lovers and overseas visitors.

 

Looking back on the history of the China Sports Fair, Chengdu has always been a city in a special status in its development process - it is the only "double Bo city" besides Beijing that has held both summer and winter exhibitions, and is the first city to cross the "new and old full name" and "new and old logo" of the China Sports Fair.

 

Photo: Exhibition Center of West China International Expo City

 

The 2024 China Sports Fair will return to Chengdu again. The organizer, China Sports Goods Industry Federation, will work together with relevant government departments in Chengdu to cover the whole industrial chain, build a good supply and demand business environment, and combine the local urban cultural characteristics of Chengdu to organize provincial, municipal and regional government delegations to visit. With the help of the official public number, video number, Tiktok number and other new media platforms to promote strong, increase the invitation to overseas customers, in the form of cross-border integration, cluster interconnection, set up an effective window for all parties to exchange what they have, the implementation of high-quality new exhibition marketing model, so that manufacturing without boundaries, cooperation without limitations, to better meet the needs of sports construction in the new era.

 

China Sports Expo 2024 is scheduled to be held on May 23-26, 2024 at the West China International Expo City Exhibition Center (Xibo City Pavilion). The total construction area of West China International Expo City is 570,000 square meters, including 205,000 square meters of indoor exhibition area and 100,000 square meters of outdoor exhibition area. It is equipped with perfect office, catering, parking lot, freight rotation area and other supporting facilities. With its magnificent momentum and beautiful shape, Won the China steel structure construction gold medal, National Quality Engineering Gold Medal, Luban Award and other honors, the overall hardware level in the forefront of the country.

 

In terms of the planning and layout of the exhibition, the exhibition area of China Sports Expo 2024 will continue to strengthen the role of the government exhibition area on the basis of the continuation of the three major theme exhibition areas of fitness, sports venues and equipment, and sports consumption and services, and further combine the characteristics of the exhibition content and industrial chain to deepen the design of the subdivisions within each theme exhibition area. Reasonable layout and extraction of the most representative exhibition highlights in each region, by analyzing the exhibition hall usage characteristics, personnel and vehicle flow lines and other factors of the exhibition venue, West China International Expo City, carry out functional regional planning, and provide reasonable exhibition space for exhibitors. To provide more convenient, efficient and smooth exhibition flow for buyers, professional visitors and sports fans with different needs.

 

Compared with previous sessions, the overall classification presentation of each exhibition area of the 2024 China Sports Expo will be more detailed and more accurate, and the creation of highlights in the exhibition area will be closer to the market and more trendy.

 

The fitness exhibition area still focuses on two core sectors: home fitness, commercial fitness and national fitness. Home fitness plate planning runs through three "main lines", namely: "home machine", "small training fitness equipment", "massage and home health products", its highlights are three: first, the implementation of a new fashion lifestyle; Second, build a private home gym; The third is to concentrate the country has a leading level of technology and skilled production personnel of home fitness equipment manufacturers.

 

The commercial fitness and national fitness plate is "five students", that is: commercial fitness and national fitness, commercial machine, national fitness outdoor equipment, rehabilitation and testing, fitness equipment accessories, wearable intelligent equipment, laser cutting equipment, etc., focusing on showing the integrated solution scenario of gym supporting facilities and sports park integrated solution scenario.

 

Sports venues and equipment exhibition areas will further follow the policy wind field, and strive to create integrated solutions for sports parks and sports venues. The exhibition area will focus on: flexible sports ground, artificial grass, venue construction, sports wood flooring, sports equipment, swimming pool equipment and other six areas of strong attack. It is worth noting that after several years of cultivation, the pool equipment area of the exhibition area has gradually formed a scale - bringing together domestic and foreign top pool equipment and upstream and downstream enterprises, then not only focus on the complete pool industry chain, but also hold a professional forum in the field of pool operation venues; In addition, professional meetings such as "Youth sports equipment standards" and "Smart venue integrated solutions" will also be held in the sports venues and equipment exhibition areas, which are also worth looking forward to.

 

The sports consumption and service exhibition area will closely focus on the two sub-exhibition areas of the ball and sports clothing exhibition area and the fashion sports and life exhibition area, respectively with the theme of "Three big balls revitalize China's power, the rise of national brands" and "My type my show, Green guest fashion, life attitude". It will include basketball and volleyball and sports protection equipment, table tennis and other ball games, sports shoes and clothing, outdoor leisure equipment, fashion sports equipment, and mass sports service products, and intends to hold popular experience events and activities, so that mass fans can feel the charm of fashion sports. The exhibition area will also focus on the development trend of outdoor sports and leisure methods and surrounding products and services to create a scene-oriented display space, continue to help the development of the national tide sports brand, and assist the national tide new products release and on-site experience marketing activities.

 

With the theme of "Resource sharing, win-win cooperation", the government sports exhibition area will deepen government-enterprise cooperation, give play to the government's guiding and leading role, and activate the new model of enterprise market players in the face of the domestic and international "double cycle" economic pattern that promotes each other. At that time, local government departments (mainly sports/education/tourism authorities), international and domestic sports organizations/sports associations, local sports industry groups, and local sports industrial parks will meet here.

 

From:www.chinasportshow.com.cn