HILEFIT Has Become One Of The Top Five Global Fitness Chains

  The recent release of the "HFA Global Report 2025" by the Health and Fitness Association (HFA) has shaken up the fitness industry. The report reveals that by the end of 2024, Chinese fitness brand HILEFIT, with over 1,800 locations and 14 million registered users, will have leapt into the top five global fitness chains in terms of number of stores and second in membership size, second only to American fitness giant Planet Fitness. This marks the first Chinese fitness brand to reach this global top spot. This breakthrough not only reshapes the global fitness industry landscape but also signals that Chinese fitness brands are taking center stage on the international stage with innovative models.

  HILEFIT's resurgence stems from a precise understanding of the pain points of the traditional fitness industry. For a long time, issues such as prepaid card sales, high annual fees, and limited service offerings have made fitness a prohibitive luxury for the general public. Since its founding in 2015, Leke has carved out a niche in the market with its "monthly payment + no sales promotion" model, reducing monthly gym membership prices to 99-199 RMB. Simultaneously, Leke reduced operating costs through streamlined facilities and intelligent management, successfully creating a "convenience store-style gym at your doorstep." Over the past decade, Leke has continuously deepened its digital transformation, using its online app to manage membership, schedule classes, and integrate smart hardware, building a comprehensive digital ecosystem encompassing "people, goods, and venues." Its monthly user retention rate remains stable at 60%-70%, far exceeding the industry average.

  "We are more than just a gym; we are an open fitness service platform," said Leke founder Han Wei. In addition to its core brand, Leke has established a matrix of six sub-brands covering niche areas such as personal training, yoga, and strength and conditioning. It has also launched a global partner program. Through six key support systems, including site selection assessment, coach sharing, and data operations, Leke has rapidly expanded to over 2,000 stores in over 40 cities nationwide. The number of stores in core cities like Beijing, Shanghai, and Shenzhen has surpassed 200, with a community coverage rate reaching 90%, truly achieving a "1-kilometer fitness life circle."

  Facing fierce competition in the global fitness market, Leke is accelerating its international expansion. The Global Partner Program, launched in 2018, has attracted the attention of investors from multiple countries, and its independently developed intelligent management system and standardized curriculum are gradually being adapted for overseas markets. Leke also recently announced a strategic partnership with the Chinese National Weightlifting Team to integrate its professional training system into mass fitness courses, further strengthening its brand image. "Over the next three years, our goal is to achieve '100 cities, 10,000 stores,' allowing the Chinese fitness model to serve users worldwide," Han Wei stated.

  Industry experts point out that Leke's rise is not only a success for one company, but also a microcosm of the transformation and upgrading of China's fitness industry. From selling membership cards to selling services, and from being asset-heavy to operating-light, Leke has, over the past decade, proven the vitality of its innovative business model and provided a digital and accessible Chinese solution for the global fitness industry. As the demand for healthy consumption continues to be released, Chinese fitness brands represented by Leke are flying towards a broader international market with technology and innovation as their wings.